PSYC 2650 Lecture Notes - Lecture 8: Stroop Effect, Searchlight, Simon Effect

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Zaps attentional blink experiment: rapid serial visual presentation (rsvp) task. Participants are required to detect the letters in a series of rapidly presented letters and numbers: attentional blink -- example of selective attention. Tendency not to process fully or attend to a second piece of information that directly follows a first piece of information to which we have devoted full attention. First letter is detected with relatively high accuracy but . Detection of the second letter depends on how many numbers intervene between the first and second letter. Participants unable to shift quickly from the first letter to the second letter when the second letter follows too quickly. Second letter processing suffers when approximately 2 to 6 numbers intervene between the two letters. Going beyond the results: zaps attentional blink experiment. Tendency for superior processing of the second letter when there is only one digit between the first and second letter in the series.

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