PSYC 2310 Lecture Notes - Combined Oral Contraceptive Pill, Vacuum Cleaner, Theory Of Planned Behavior

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2310
• Professor: Saba Safdar

Document Summary

!- prior to 1930, social psychology was the study of attitudes! Mismatch between what we do and what we say we will/will not do! Link between attitude and behaviour is unstable ! Attitudes are evaluations of ourselves, of other people, and issues with some degree of favour. Self esteem is your attitude toward yourself! Affect; emotions or feelings stimulated by the object of an attitude, gut feeling, not rational, Behavioural intension; predisposition to act in a certain way, self-perception! Cognition; beliefs or ideas people have about the object of an attitude, weighing the pluss not governed by logic! and minuses for making a logical decision! Tri-component theory (rosenbery and hovland, 1960)! cognition), all intercorrelated! An attitude is a single entity that has three components (affect, behavioural intention, and. Behavioural intentions/cognition could be different than emotional reaction! Affects, behavioural intention, and cognitive are each separate entities which may or may. Separate entities view of attitude (fishbein and ajzen, 1975)!