PSYC 2310 Lecture Notes - Lecture 5: Norm (Social), Social Influence, The Need
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Conformity: is a change in behaviour or belief as a result of real or imagined pressure from others (keiselr and keislet, 1969) Informational social influence (looking at others for behaviour) order to obtain accurate information actually exist, we perceive it. (being in a dark environment and a light. Accepting others" interpretation of an ambiguous reality in. There is a very close convergence at trial d. they do not have to say a similar estimate but they did anyways! When they started as a group then at trial d were alone, people still conformed to a norm despite the fact that they were no longer in the group that had ome up with the norm! Video: when there was sign of fire and the person was alone, she left the room. When in a group, the individual her stuff and evacuated kept doing the survey because no one else was moving.