PSYC 2310 Lecture Notes - Lecture 7: Richard Petty

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2310
• Professor: Saba Safdar

Document Summary

Evaluations of things with some degree of favour or disfavour. Prejudice - based on subtle differences (cid:1741) gum experiment video (cid:1741) we all have predispositions, whether we like it or not. Self-image and self-esteem (cid:1741) when treating depression, schizophreniaetc, we look at individual attitudes in your life. Self-perception (cid:1741) cognition - beliefs or ideas people have about the object of an attitude, weighing the pluses & minuses for making a logical decision. 2 theories of attitude (cid:1741) tri-component theory (rosenbery & hovland, 1960) - an attitude is a single entity that has 3 components (all intercorrelated. Cognitive (cid:1741) separate entities view of attitudes (fishbein & ajzen, 1975) - affects, behavioural intention and cognition are separate entities which may or may not be intercorrelated. Smokers have negative affect towards smoking but they"re behaviour doesn"t reflect it (cid:1741) sharks fear is the association driven by affect rather than behaviour (cid:1741) vacuum usefulness, safety, worth .