PSYC 2310 Lecture Notes - Lecture 10: Paralanguage, Deductive Reasoning, Bullfighting

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2310
• Professor: Saba Safdar

Document Summary

Lecture 10- cultural context of persuasion: communication and commercialism. Isomorphic attribution (triandis, 1977)- when what you are saying is understood by the other person. You are a(cid:449)are of (cid:449)hat is happening (cid:271)ut (cid:272)an"t a(cid:272)(cid:272)ept these (cid:448)alues: conscious competence. When you make special effort to understand and accept other practices: unconscious competence- the individual does not make an extra effort to understand the values but understanding comes as second nature. Individualist cultures tend to accept people who are credible, experts, and winners as sources: collectivist cultures tend to accept older males and famous families as sources. Individualist: linear, conclusion is required through inductive or deductive reasoning: colle(cid:272)ti(cid:448)ist: (cid:862)(cid:271)eating around the (cid:271)ush(cid:863). Beating around the bush is more effective because people are trying to save face (testing the waters to make sure the other person is interested in what you are saying)