PSYC 1000 Lecture 11: psych lecture 11- oct 20.docx

• School: University of Guelph
• Department: Psychology
• Course: PSYC 1000
• Professor: Paula Barata

Document Summary

Learning that has persisted over time: the process that allows us to store and retrieve information. Memory processes: encoding->getting information into memory, storage->retaining information in memory, retrieval->recalling or using previously encoded and stored information. 3 step model of memory: see memory slide 4. Encoding: automatic, the unconscious encoding of information about space, time, frequency, and well- learned information, effortful, requires attention and conscious effort. Sensory memory: a momentary image or sound echo. Iconic memory: fleeting visual memory, fraction of a second, echoic memory, fleeting auditory memory, about 2 seconds. Working memory: active processing, associates new and old information, rules of the game, strategies of the game, this game, solves problems. The penny: what colour is a penny, automatic processing, may have skipped working memory entirely, who is on the penny, automatic processing (maybe, through working memory it got into long-term memory.