MCS 4300 Lecture Notes - Lecture 3: Hockey Canada, Making Money, Tobacco Advertising

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 4300
• Professor: Tim Dewhirst

Document Summary

Movie trailer concept might be confusing. Ads that play on emotions are effective and resonate with the. Fundraising doesn"t (or might not) fall into social marketing because there is an objective of making money. Might have a social marketing initiative towards the environment. Campaigns to reduce the level of violence in hockey: Tobacco advertising: hockey canada campaign concerned with kids not having fun in minor hockey leagues because of parents getting too angry. Removing the pressure associated with the game children might be discouraged to choose hockey over other sports. Don cherry was angry about ads labeling hockey parents. He was actually thanked since he brought exposure to the campaign to reposition: advertising lifestyle, reacting to negative ideas surrounding smoking attempts, stupid. ca anti-smoking campaign labels smokers as. Stupid and therefore doesn"t build a positive relationship that can encourage quitting and attend to the issue: tid campaign. Making association for smokers with the bathroom - gross.