MCS 3040 Lecture Notes - Lecture 6: Canadian Broadcast Standards Council, Caveat Emptor, The Seller

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 3040
• Professor: Joseph Radocchia

Document Summary

Chapter 23 sales and marketing: the contract, product, and promotion. Regulated by all three levels of government: federal, provincial, and municipal. All areas of law that influence and direct the creation, promotion, pricing, and distribution of goods, services, or ideas. The foundation of the common law concerning the product is contained in the. Caveat emptor means let the buyer beware or let the buyer take care . Developed in response to the harshness of caveat emptor. Provides a measure of protection for the purchaser in contacts for the sale of goods. Only applies to: personal property in its tangible, portable form, as well as items attached to land that can be severed. Protects buyers by implying terms into a contract for the sale of goods. Gives buyers remedies depending on the type of terms breached. Terms are either: conditions: important or essential to the purpose of the contract. The seller has the right to sell the goods.