MCS 2600 Lecture Notes - Lecture 9: Femininity, Sexual Penetration, Throat Lozenge
19 Apr 2016
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Best global brands (2015: apple, google, cocacola, microsoft, ivbm, toyota, etc. Why do most global airlines stress papering business travellers in their ads: demand for comfort when you travel. Cross-cultural consumer analysis: the effort to determine to what extent to the consumers of two or more nations are similar or different. Similarities and differences among people: the greater the similarity between nations, the more feasible to use relatively similar marketing strategies, marketers often speaks to the same types of consumers globally. Power distance: way members perceive differences in power when they form interpersonal relationships: high-power distance, accept position, follow authority, concentrated & centralized authority, hierarchical, low-power distant, avoid concentration of authority. Thursday, march 10, 2016: decentralized, fewer layers of management. Masculine vs. feminine: degree to which sex roles are clearly delineated: masculinity, success, assertive acquisition of money/power, achievement, equality of genders, caring for disadvantaged, harmony, femininity:
