MCS 2000 Lecture Notes - Lecture 7: Apollo 11 Goodwill Messages, Google Alerts, Blind Carbon Copy

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 2000
• Professor: Robert Mc Lean

Document Summary

Direct organization: presents the request early: best for most requests, gets to point quickly. Announcements: messages that publicly notify people of information they need or want to know: go to board audiences and rarely require response, organize so they are easy to skim. Good announcements: clearly state purpose, organized, can announce on any medium, format instructions so they are easily followed. Bcc: blind carbon copy in emails allows you to copy someone on an email without the recipient knowing: used to reduce long recipient list and share info with interested parties. What kinds of messages build goodwill in business. Relationship? goodwill messages > good business relationships > good business. Goodwill: an attitude of friendliness and caring that is central to creating, solidifying, and maintaining relationships. Culture: routine messages and corporate culture? how to get it right. Ask: a good supervisor always appreciates a clarifying question.