MCS 1000 Lecture Notes - Lecture 4: Industrial Espionage, Greenwashing, Green Marketing

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: bonafacio

Document Summary

Mcs 1000 chapter 4 notes: ethics and social responsibility in marketing. Ethics: the moral principals and values that govern the actions and decisions of an individual or group. Ethical/legal framework in marketing: can be unethical but legal, or legal but unethical (like price gouging). Laws: society"s values and standards that are enforceable in the courts. Current perceptions of ethical behaviour: widespread concern over unethical marketing practices like price fixing, bribery, deceptive advertising and unsafe practices. Societal culture and norms: some should be illegal and considered morally wrong, but still not illegal. Dpends on what countru you are in (for example copyrights in china). Business culture and industry practices: business cultures comprise the effective rules of the game, the boundaries between competitive and unethical behaviour and the codes of conduct. Ethics of exchange: ethical exchanges means both buyer and seller are better off after the exchange.