MCS 1000 Lecture Notes - Lecture 14: Vendor-Managed Inventory

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Raffi Sarmazian

Document Summary

Chapter 14 managing marketing channels and supply chains. Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users. Allows consumers to buy products by interacting with various advertising media without a face- to-face meeting with a salesperson. An arrangement whereby a firm reaches buyers by employing 2 or more different types of marketing channels. A pra(cid:272)ti(cid:272)e where(cid:271)y o(cid:374)e fir(cid:373)"s (cid:373)arketi(cid:374)g (cid:272)ha(cid:374)(cid:374)el is used to sell a(cid:374)other fir(cid:373)"s produ(cid:272)ts. Independently owned firms that take title to the merchandise they handle. Work for several producers and carry non-competitive, complementary merchandise in an exclusive territory. Represent a single producer and are responsible for the entire marketing function of that producer. Independent firms or individuals who bring buyers and sellers together to make sales. Professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.