HIST 3260 Lecture Notes - Lecture 6: Production Music, National Screen Service, Hollywood Blacklist
9 Dec 2016
School
Department
Course
Professor
Document Summary
Previous: theatrical release posters, storyboard, multi-plane camera, production stills, motion picture magazines, fan letters, press interviews, film reviews, press releases Bits a pieces of film used for advertising: trailer originated in 1910"s, originally shown after the feature not before like today, production monopoly for about forty years beginning in 1940 by the. National screen service (now all sorts of companies make them: advertising complied form preproduction (raw footage), or early-stage shooting and either stock music that will appear in the film (the marketing schedule already rolling before release, the hype) **pre-awareness: building hype and expectation, building excitement, wanting to get fans waiting for something, expecting, wanting something. **demographic quadrants: when marketing teams look into movie and divides marketing into 4 parts (target groups), most films cater to 1 or max 2. Need to find trailer and film it advertises produce a post (add link) found it on youtube it appears to be authentic .
