FOOD 2010 Lecture Notes - Lecture 12: Raisin Bran
12 Apr 2017
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Document Summary
Product development is one of the most visible results of the work of food scientists. Many new products introduced each year into the marketplace, but competition between products remains high and the long-term viability of most new products is not assured. Numerous products with a long track record of commercial success (e. g. oreo cookies, The success of these products can be attributed to consistent quality, marketing and promotion, and consumer confidence/loyalty. Different companies differ in their approaches to product development due to differences in corporate philosophy and management. Objective of product development is to develop a commercially viable product which originated as an idea in someone"s mind.
