MKTG 317 Lecture Notes - Lecture 5: Swot Analysis
28 Feb 2016
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Price and place are not on the midterm, however, can talk about doing (cid:1) research on them. Don"t have recommendations on pricing policies and distribution policies (cid:1) (cid:1) (cid:1) (cid:1) A rationale as to why this is the best alternative to solve the case: this is the best alternative because . , might be based on something you have in your swot (i. e. trends) A plan of how you will implement your alternative: use your actions from your alternative, make it into a plan with steps. Order should make sense: don"t come up with anything new here. Write down on a sheet of paper: what is the case about (business issues), what is the key problem in the case? (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) Only details from the case and class are allowed. Things to look for: identify and explain.
