MKTG 317 Lecture Notes - Lecture 2: Employee Engagement, Selective Perception
24 Jan 2019
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Document Summary
West jet: history, 1996fist flight, enrich the lives of everyone in our world by providing safe, friendly and affordable travel. Right from the start, we put our guests and our people first; in doing so, we"ve become one of canada"s most admired and respected corporate cultures: went public in 1999. It"s a new era for us, and the next step in our transformation to a global network airline: unrealistically optimistic. Sometime the mission statement gives away what they"re trying to accomplish. Westjet"s mission statement: our mission is to enrich the lives of everyone in westjet"s world. We believe that focusing on metrics such as safety, on-time performance, profitability, guest satisfaction and employee engagement will lead us toward this goal. For the leisure and premium traveller who seeks, comfort and satisfaction on a safe travel. It offers a more dependable and friendly experience compared to any other industry giant!
