MKTG 317 Lecture Notes - Census Geographic Units Of Canada, Psychographic, Swot Analysis
11 Apr 2013
School
Department
Course
Professor
Document Summary
Geographic: (cme, census metropolitan area, urban/ high populated area) Demographic: children ages 5-10, boy and girls, married couples or divorced (age. More so women, women do the shopping (moms). Busy families: saves time going to the washroom, convenient. Benefits: quick easy way for children to stay clean. Getting children involved and independently maintaining their hygiene themselves. Usage: daily usage (do not refer to the product/company on the case specifically) The segment identified in the case as the target for a company. The segment normally assumed to be focused for a particular product. Any new markets segment that might be interested in buying the product. Any new market that has a need to be satisfied that relates to the product. Write a paragraph about what you think the case is about. Write a sentence describing the problem that needs to be solved in the case. Create a swot: strengths weaknesses, opportunities, threats (positive and negative trends in the environment)
