MGIS 317 Lecture Notes - Sales Promotion, Aisle, Advertising Mail

• School: University of Calgary
• Department: Management Information Systems
• Course: MGIS 317
• Professor: Ronald Schlenker

Document Summary

It could be argued that advertising is needed most when sales are beginning to slow down or even decline due to economic forces. Perhaps consumers could still be encouraged to buy if they were exposed to really influential adverts or promotions, even if household incomes are quite restricted. These are incentives such as special offers or special deals directed at consumers or retailers to achieve short-term sales increases and repeat purchases by consumers. Below-the-line production is promotion that is not a directly paid-for means of communication, but based on short term incentives to purchase. There are several incentives and activities that come under the umbrella term sales promotion . Price deals: a temporary reduction in price, such as 10% reduction for one week only. Loyalty reward programmes: consumers collect points airmiles or credits for purchases and redeem them for rewards. Money-off coupons: redeemed when the consumer buys the product.