MARK432 Lecture Notes - Lecture 15: Crowdsourcing, Movember, Jargon
13 Jul 2018
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Topic 15 - not for profit and government marketing. Marketing communications for not for pro ts world vision one of the leading organizations for online positive outcomes displayed over current negative situations learn more button easy to donate button multiple languages available extends an offer on how to help. Unicef social media strategy photos (facebook and instagram) and video donate button on facebook page. Digital volunteers" group (1,759 members) - people work unof cially for unicef fostering conversation on social media country speci c sites. Be careful keep database up to date: death-screening service, internal do not contact" list. Creativity imagine your communication without a logo - what about it makes it uniquely yours? amnesty international - got double the donations rate with vr of aleppo. 40% of donors online trying to make a donation do not nish making it. 36 million dollars spent in advertising about a third of advertising now is on digital media.
