MARK320 Lecture Notes - Lecture 5: Alain De Botton, Social Status, David Buss
16 Sep 2016
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The best predictor of consumer behaviour is education, because education affects our values system. Thought: we spend money we don"t really have, Our sense of identity is held captive by the judgments of those we live among. alain de botton status anxiety p. 8. What others think of us determines what we think of ourselves. Every insult, whether accurate or not, must shame us. Money, fame and influence may be valued as tokens of and a means to love, rather than ends in themselves. de. We only have status if we have something other people want, value and struggle to get. Reflectors of cm and behaviour habits: education: affects value systems, income, occupation. Status is the position of an individual in relation to another or others. Once we achieve some equality, we continue to fight on. Benefit 1: higher status = better health and longer life.
