AUPSY 263 Lecture Notes - Lecture 18: Prototype Theory, Pickup Truck

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People are typically quicker to respond to robins are birds because it is closer to our prototype of birds. Typicality effect: start with prototype and work our way out from there to things that still fit the category, but don"t necessarily match our prototype. High prototypicality: really close representation of category. Low prototypicality: furthest away from the category representation. Rate things as more attractive when they are more like our prototype. Truck just the right amount of detail. Pickup truck too specific/too much detail. Easier to explain similarities between truck than between a general vehicle. Young kids learn truck before pickup truck. Cross cultural similarities for basic level categories. Exemplars: a specific thing to compare a prototype to. Similarity to prototypes categories objects via comparison. A graduation gift for my 22 year old nephew versus a gift for someone. Concepts mix of exemplar and prototype. Early learning exemplars help us to learn.

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