PSYC 2700H Lecture Notes - Lecture 10: Confirmation Bias, Elaboration Likelihood Model, Cognitive Dissonance
5 Apr 2016
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Evaluaion/judgement/stance towards an aitudinal target (person, object, event, etc: posiive vs. negaive, strong vs. weak. What are they based on: reasoning/logic, facts/evidence, values/beliefs, sensory/aestheic reacions, condiioning/behaviours. Aitude survey please indicate your aitudes: (strongly disagree) 1 2 3 4 5 (strongly agree: (a) world hunger is a serious problem that needs atenion. 4: (b) our country needs to address the growing number of homeless. 4: (c) the right to vote is one of the most valuable rights of canadian ciizens. 4: (d) our government should spend less money on military and more on helping ciizens beter their lives. Yes: (d) do you personally convey your feelings to the government (e. g. , write your. How does it make you feel when these inconsistencies are pointed out to you. Change aitudes or behaviour to re-establish consistency: will change aitude when cannot explain behaviour with external jusiicaion look for internal jusiicaion.
