COIS 3750 Lecture Notes - Lecture 7: Slideshare, Url Shortening, Linkedin

• School: Trent University
• Department: Computing & Information Systems
• Course: COIS 3750
• Professor: Darlington Akaiso

Document Summary

The social media platforms are one of the top means to expand your online marketing due to the heavy number of users on these platforms such as facebook, twitter, linkedin, among others. Facebook is one of the largest social media. However, it is more suited for marketing concerning consumers rather than to businesses. You should speed tie visiting the pages of other companies, mostly those of related businesses. Facebook targets can be targeted depending on sex, age, location, education background, or their interests: twitter is a fast-growing social media channel. Therefore, you might be required to use a url shortener (such as bit. ly) to make your website link as short as possible. Similarly, twitter has paid advertisements to promote your tweets or account to reach many people. It has profile pages too but has a separate section for product information.