Soc325 Lecture Notes - Lecture 3: Black Death, Anthony Giddens, Communication Theory
Document Summary
Media determinism: a media technology? (picture of a horse), horse as a communication medium. They transport mail, people, messages, etc. (in the past this wouldn"t be much of a stretch to think about: utilizing the horse in different ways. *horses offer an opportunity for exploitation of things (like running buffalo off a cliff to utilize their meat/bones/fur) Are there other factors at play: possible other factors: tribes competing with each other/europeans; things encroaching on one"s land. Idea to hunt out the buffalo in order to hinder/hurt/kill the. Aboriginal people different ways o: the conditions that were present affected the use of the horse in. Introduction of telegraphs by the british communication in b. terms of trade/other ways of communicating i. Pressure leading to push towards something like the telegraph to be invented: print technologies: ready to be used the moment it arrived.
