PUB 355W Lecture Notes - Lecture 5: Hyperfocus, Targeted Advertising, Linkedin

• School: Simon Fraser University
• Department: Publishing Program
• Course: PUB 355W
• Professor: Monique Sherrett

Document Summary

The purpose of an audit is to evaluate how ell that content performs at moving prospects through the buying journey. Effective social media strategies for magazines, journals, books. Commonly used social media platforms: twitter & facebook are the top two, youtube & linkedin are more commonly used by larger publishers. Instagram is a relatively new tool for organizations, but publishers are seeing rapid follower growth and high engagement. Is there a clear call to action: are the features of the chosen social network being used effectively (hashtags, mentions, etc. If you are promoting seasonal content they can make great hashtags: entertaining hashtags: #thisiswhywecanthavenicethings, funny tags that help tell the story. Another tactic for effective posts: find a meme or recurring theme you can tap into like #imageofthemonth #onthisday, #mondaymotivation #motivationmonday, #traveltuesday #goodnewstues, #wisdomwednesday #waybackwednesday #womenwednesday, #throwbackthursday #tbt #thankfulthursday, #followfriday #fridayreads #factfriday, #saturdayspecial #saturdayshoutout #ss, #spotlightsunday #sciencesunday.