PUB 350 Lecture Notes - Lecture 8: Water Cooler, Long Tail, Pathos
23 Mar 2019
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According to aristotle: ethos: the reputation of the person speaking, logos: the use of reason and argument, pathos: the emotional state of the audience. One final tool: demos: the people (i. e. social cues from those around us) Copyright is the right to make copies. In 1992, he went to a conference sponsored by apple. Bob kaiser, vp at the washington post. Wrote a memo to his fellow executives. All stores will source from the same place but one will brand the experience differently. Editor for wired magazine: assumed that readers were more business/tech people, not academics. 21st century entertainment markets will equally be about misses . If you speak on it, no one feels left out because everyone knows something. Average bookstores carries 100,000 distinct titles: robson chapters sells about 60,000 titles, turn rate: rent that the book pays to be in the store, turn rate overall for all books would be about 2.
