PUB 350 Lecture Notes - Lecture 3: Historical Fiction, Hockey Stick, Everett Rogers
15 Feb 2019
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Document Summary
Word-of-mouth effect: unpaid and unplanned, at heart of most marketing campaigns. Short story collection went viral because of unplanned, unpredicted black swan information cascade. Major events and techniques/companies came into being that changed the book market: at first, nobody noticed, nobody knew j. k. rowling. No one was talking about children"s books in the uk: wasn"t exciting, lucrative, etc, didn"t make big money so nobody talked about them. Louis de bernieres: romantic, historical fiction, very popular book in 1995, managed to generate a word of mouth effect. I want you to see what i am worth . Scandal in publishing; ,000 advance to one singular author. If you get publishers to pay you more, they will market you a lot: book did not do very well at all, publisher not make the money back, many books are not best sellers; they are quick sellers. Author advances are large and the role of the agent is critical.
