PUB 350 Lecture Notes - Lecture 4: George Orwell, Incubation Period, Costco
15 Feb 2019
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Reading rates from kids in grade 4/5 are much higher than grades 7/8/9. Harry potter was successful because it was pitched to middle grade readers. Latency period will have ended; priorities change: kids aged 9-12; not in post-latency period or in adolescence, not thinking about sex and shopping and videogames yet, defined as the perfect readers. Covers of harry potter and hunger games: very similar covers, both published by scholastic, cover of hunger games was done with great detail to make it identifiable. Fraught with complications when so much is secret. Children got to go to scotland and meet j. k. rowling. People who own intellectual property of something, you don"t actually own it, the people with intellectual property own it: as a consumer when you buy something, your rights are very limited. Embargo forms for retailers: secrecy around how many books are printed/where, no announced print run, no advance copes (leads to gun fights, absolute secrecy.
