PUB 231 Lecture Notes - Lecture 2: Kurt Koffka, Prepress, Gestalt Psychology

• School: Simon Fraser University
• Department: Publishing Program
• Course: PUB 231
• Professor: Marieve Page

Document Summary

The whole is other than the sum of the parts. kurt koffka, gestalt psychologist (some) key principles: proximity, similarity, continuity, closure, figure/ground. Elements of design: the elements of design are the basic components used as part of any visual composition. They are the objects used and arranged to create the composition itself. In most situations the elements of design build on one another, the former elements helping to create the latter: point, has a position, but no extension. A single mark in space with a precise, but limited, location. Prepress: prepress refers to the process a document must go through before being printed, prepress checklist, to avoid delays, a designer must check his/her files before sending them to the printer. Suppliers request proposal: request proposals from at least two equally-qualified suppliers. Stock characteristics: finish, paper surface range from very rough to highly polished. The smoother the paper, the more likely it is able to print fine details.