PUB 231 Lecture Notes - Lecture 8: Book Design, Typography, Negative Space
Document Summary
The principles of publication design have developed from traditions found in the history of book design, along with principles form other fields of art. They represent approaches to combining text and graphics that are considered effective but should not be accepted as law, only as a place to start in the decision- making process involved in designing a publication. Principles of publication design roy nelson (1991: balance, proportion, sequence, unity, contrast. Book design: the book design reveals the book"s content & enhances the reading experience. Magazine design: the challenge is to create something that can accommodate a variety of layouts, or themes, of issues, and also stand the test of time. Analysis: audience, context, author goals, publisher goals, genre, content: maps, charts, diagrams, data, seeks to find structure within content, discover the rhythm of the publication. Flatplan: a diagram of thumbnails that shows where all the articles and ads are laid out, and in what order.