PSYC 100 Lecture Notes - Lecture 6: Short-Term Memory, Semantic Memory, Frontal Lobe

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Memories are made by combining new information with information already in the brain- this means memories are constructed not recorded. Each type of encoding relies on a different area of the brain. Semantic encoding- the process of relating new information in a meaningful way to knowledge that is already stored in memory: enhances long term retention. Lower left of frontal lobe and inner part of left temporal lobe are activated in encoding. Visual imagery encoding- the process of storing new information by converting it into mental pictures: substantially improves memory, works better than just repeating what needs to be remembered. It works well because it relates new information to already existing information in the brain. It also creates two places for the information to be stored in the brain, as an image and a series of words: activates the occipital lobe. Organizational encoding- the process of categorizing information according to the relationships among a series of items.

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