CMNS 353 Lecture Notes - Lecture 4: 4Chan, Influencer Marketing, Invisibility
6 Feb 2018
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Document Summary
How do collectives both support and undermine community, co-operation, and collaboration online: supported through things like go fund me. Rise of influencer marketing and circulation of ideas: teens relate more to online influencers than celebrities. Historical origins: very elasticized meaning, philips places trolling in terms of 4chan (image-based messaging board; people can send and comment on posts, often sections of internet dedicated to awful and tasteless jokes. Important in understanding our online community: (cid:1005)99(cid:1004)(cid:859)s people studied o(cid:374)li(cid:374)e (cid:272)o(cid:373)(cid:373)u(cid:374)ities a(cid:374)d (cid:272)o(cid:373)(cid:373)u(cid:374)i(cid:272)atio(cid:374) (cid:449)ithi(cid:374) o(cid:374)li(cid:374)e g(cid:396)oups; people (cid:272)ould(cid:374)(cid:859)t fo(cid:396)(cid:373) (cid:272)o(cid:374)(cid:374)e(cid:272)tio(cid:374)s if people (cid:449)e(cid:396)e l(cid:455)i(cid:374)g a(cid:271)out ide(cid:374)tities disrupted social contract. Idea that if (cid:449)e did(cid:374)(cid:859)t ha(cid:448)e t(cid:396)olls, (cid:449)e (cid:272)ould ha(cid:448)e (cid:374)i(cid:272)e thi(cid:374)gs. Diversity of trolls: shared practices, behaviours, languages of trolls in their communities, category of troll is not homoganistic. Lulz as subcultural currency: everything is for this capital, t(cid:396)olls thi(cid:374)k e(cid:448)e(cid:396)(cid:455)thi(cid:374)g is fu(cid:374)(cid:374)(cid:455), does(cid:374)(cid:859)t (cid:373)atte(cid:396) the topi(cid:272, will even come and interrupt memorial, grieving boards, etc, not all trolls push these limits.
