CMNS 332 Lecture Notes - Lecture 4: Michael Billig, Pathos, Kenneth Burke
1 Jun 2017
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Rhetoric and communication: review from week 3, introduced aristotle, compared and contrasted plato and aristotle, rationalism (plato) versus empiricism (aristotle, aristotle"s theory of rhetoric, aristotle"s rhetorica, means of persuasion: ethos, pathos, logos. Have a grasp on thinking of these two philosophers in tandem. Plato: idealistic rationalism, thinking in ideal forms versus aristotle"s empiricism, the idea that sense data obtained through the senses can give us a better understanding of the world and how we can approach ultimate truths. While p was rationalist, a was pragmatic in his approach to rhetoric. P deemed sophists as trickers who charged money but a said sophistry and rhetoric is not all bad, it can be used for good and in tandem with logic and reason. Ethos, appealing to integrity and expertise of the author. A went through how to correctly and incorrectly logic (fallacies, minor premises, conclusions) a good rhetorician would use this logical flow of ideas.
