BUS 478 Lecture Notes - Lecture 3: Value Chain, Continual Improvement Process, Lululemon Athletica

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 478
• Professor: Da Silva Rui Jorge Basto

Document Summary

Innovative: there needs to be some potential for commercialization. It"s creative, but there is no value in it. It is a good market to go after. The caught up on the trend very quickly. If you look at the segment of women, it is a segment in which disposable income is increasing. They can position so high, because people buy it. People attach a symbolic meaning to their name. Lululemon found themselves their space because the big boys are not interested in that space. There is no real rival because all the other companies also need to focus on other product lines, however lululemon always has room to differentiate due to their limited line. Lululemon takes away buyer power because they didn"t use a retail outlet such as sports. Chek to distribute their goods they found their own means. They create a good relationship between vancouver and lululemon.