BUS 347 Lecture Notes - Lecture 5: Cognitive Revolution, Classical Conditioning, Observational Learning

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 347
• Professor: Steven Kates

Document Summary

Learning & memories: the learning process, learning is a permanent change in behaviour that is caused by experience, assimilating/connecting something new about external environment to what you already know, potentially for a behaviour change, types, vicarious. Incidental: behavioural learning, assumes learning takes place as a result of responses to external events, classical conditioning, studying observables, elements, unconditioned stimulus (ucs, conditioned stimulus (cs, conditioned response (cr, cognitive revolution of psychology. Intermediate actions are rewarded/shaped: how learning occurs, positive reinforcement, negative reinforcement, punishment, things to remember, outcomes from a person"s response can be positive or negative, without positive outcome, behavioural. Link is strengthened or weakened: promise a reward and people will do it, or to avoid a punishment, coupons could be a form of shaping too, overtime someone will respond to a reward, cognitive learning theory. Is learning conscious: mindlessness, trigger features, masking effects, observational learning, vicarious learning, modelling, process, attention, retention, doing-intention, motivation, memory and learning, memory, encode.