BUS 237 Lecture Notes - Lecture 7: Supplier Relationship Management, Data Integrity, Competitive Advantage

• School: Simon Fraser University
• Department: Business Administration
• Course: BUS 237
• Professor: Zorana Svedic

Document Summary

Changing the product: enhancing current product or introducing new products. Business processes: lock in customers/suppliers, reduce cost, create barrier. Can increase margin by: use technology to add value to product (differentiate product) lower cost and sell it at the same price or a lower price to increase margin. Companies can use porter"s five forces and competitive strategy to determine competitive strategies. Value chain: includes primary and support activities (difference: add value directly/indirectly) Calculation system: outdated, labour saving system, didn"t really produce information. Functional system: including operations, accounting, hr, manufacturing, it, sales and marketing, etc. ; each functions are separated (but that"s not realistic in real life: not good enough) Integrated systems/ cross-functional or process-based system: naturally cross multiple departments. Facilitated the work of single department or function. Problem: systems are designed to work independently of one another (functional silos isolated; different department starts to compete for resources and doesn"t share information with other department)