SOC 525 Lecture 3: Note 3

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Politics of media production & tools for analysis. Part 1: three part approach to cultural studies: production and political economy: conditions of production distribution, textual analysis: close reading/analysis, audience reception and use. Gillian rose, 3 levels: production, image, audiencing. Part 2: intersectionality: part 1: method for. Intersectionality: coined by legal race scholar kimberle crenshaw (1989) Hill collins: 3 dimensions that structure gender oppression (based on harding: institutional relations of dominance, symbolic dimension of oppression, individual dimension of oppression. Symbolic dimensions: hill collin"s examples: **ask someone in class** Back to artifact categories of analysis : how would collins" approach and contribute to change, and or enhance analysis of artifacts, any suggestions on questions we could as about artifact based on hill collins. Two types of integration: vertical integration, all aspects of production owned by one company, horizontal integration, one company owns all kinds of companies that play a role in same promotion.

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