SOC 202 Lecture Notes - Lecture 4: Cultural Appropriation, Gustave Le Bon, Iheartmedia
14 Apr 2016
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Gustave le bon (1841-1931: believed that the urban masses were driven by irrational forces , crowds have always undergone the in uence of illusions. Whoever can supply them with illusions is easily their master . Crowds can be controlled through the use of images directed at the gut (emotions). When the majority of the images that you encounter tell a particular kind of story then even unconsciously that story becomes real. Hitler"s regime used movies as a medium to control the masses (triumph of the will) Concepts of popular culture emerges with capitalist market economy. Texts and practices produced by large corporations primarily for the sake of pro t rather than art: culture as an industry, producing commodities to be consumed, the culture industry thesis (pg. The frankfurt school (adorno and horkheimer: negative view of popular culture, entertainment industry tells people what to think,watch, buy, value and believe, characteristics of pop culture.
