SOC 202 Lecture Notes - Lecture 4: Celebrity Culture, Corporate Media, Rogers Centre
20 Feb 2016
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Textbook read: the history of popular culture (page 32- Sport is a primary reason that canadians watch television: 2/3 of the canadian population (22. 6 million_ watched a proffesional sporting event on tv every week: over 99% of the tv viewing population watches sport at some point during the year. Question: how do we explain the central role of sport in pop culture? answer: ideological functions. Material functions: in what ways is sport a avery part of our current. David price makes the same amount of money as rogers bought the blue jays for. Media plays a huge role in our current infrastructure there"s something about sport that makes it so valuable because it"s live- on air. Sport has been driving the growth of sport, this is a symbiotic relationships. Prof sports leagues benefit by selling broadcast rights, it"s exposure through tv. Corporate media networks benefits from, revenues, ownerships and seeing cable packages to customers.
