SOC 202 Lecture Notes - Lecture 4: Subliminal Stimuli, Culture Industry, Pencil Case
Document Summary
See us consumers and way to make pro t, people are materialistic, easily manipulated, naive; no imagining that we might think, you people don"t know but we do. * consumerism is not an inevitable consequence of a burgeoning economy; this isn"t how the world was destined to go, we can"t see it in a mechanistic way. X your feelings of vulnerability, this is easy; us thinking about ourselves and our lives in relation to consumer products. * commodities are objects and services produced for consumption or exchange by someone other than their producer. (textbook de nition) * an object that is produced speci cally for exchange. (naiman) * creating something so that it can be sold, not for your enjoyment but with the hope that it will satisfy someone else"s needs. * implies an interest in having others want what we have, has to connect to other people"s wants and needs. * services refer to experiences; television, movie theater.
