SOC 202 Lecture Notes - Lecture 4: Objectified, Social Inequality, Consumerism
31 Oct 2016
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Barker: hybridity, culture is not fixed, complete, singular. Adorno & horkheimer: culture industry, how our immersion in mass culture impacts/shapes our identity, responsiveness, thoughts and feelings. Fiske: producerly texts + popular culture, culture is active, alive and relational. Jenkins: how time changes our relationship with texts and stories, how we use texts. Consumption: a particular form of human interaction and kind of social relationship. Commodities: objects and services produced for consumption and exchange by someone other than their producers. To stimulate demand and to avoid a total crisis, it was necessary not just to increase but also to fundamentally change patterns of consumption in order to make buying things a more central part of everyday life (pg. Branding: companies vie to sell us not individual products but lifestyle that are defined by broad patterns of selective consumption (p. 147) Discriminate between a host of virtually identical brands.
