SOC 103 Lecture Notes - Lecture 10: Numeracy, Opiate, Consumerism
Document Summary
We have choice, many different voices / views available (politics, entertainment, criticism) Capitalists argue: in a free market, the best ideas (the most useful) will be the most successful. Marxist view: media as the opiate of the masses (we are consuming) Consuming representations supportive of capitalism ( freedom", consumerism) Mass media is increasingly owned by a few elites. Contemporary media analysis suggests the main commodity is media is us . : 1/3 of any given t. v. show time time is made up of commercial breaks. In short: there is little separation between capitalism, its ideology, and media logic. Late 19th century: key ideas in early education. Keep children occupied and out of trouble. Develop obedient docile, industrious, polite, punctual workforce (naiman, 2012) Functionalist (order theory): it helps social cohesion, it works better this way. As public funding is cut fees increase. Education is infused with ideology that is pro-capitalist:
