RMG 301 Lecture Notes - Lecture 2: Knowledge Worker, Prkce

• School: Ryerson University
• Department: Retail Management
• Course: RMG 301
• Professor: Norman Shaw

Document Summary

Is the portion of the value chain that focuses primarily on the physical movement of goods and materials, and supporting flows of information and financial transactions through the supply, production, and distribution processes. Is the perception of the benefits associated with a good, service, or bundle of goods and services in relation to what buyers are willing to pay for them. How to increase value: an organization must increase perceived benefits while reducing price or cost, increase perceived benefits while reducing price or cost, decrease price or cost while holding perceived benefits constant. Suppliers -> inputs (people, information, physical goods) -> value creation process -> goods and. Services outputs and outcomes -> post sale services. Value chains pre and post production services perspective. Gaining a customer: preproduction services: good and service design, supplier service, purchasing services, contract negotiations, good and service guarantees, consulting services, education/training services, sales/marketing services.