RMG 200 Lecture 4: Retail Location

• School: Ryerson University
• Department: Retail Management
• Course: RMG 200
• Professor: Janice Rudkowski

Document Summary

Lecture 4 retail location & store design. Location decisions: country, regional analysis, trade area analysis where your customers are located. Symbiotic stores: a store that does not create its own traffic and whose trade area is determined by the dominant retailer. Retail store design: layout provide efficient layout, routes, methods for purchase. Does not encourage customers to explore store. Loop with a major aisle that has access to departments. Provide different viewing angles and encourage exploration, impulse buying. Provides an intimate, relaxing environment that facilitates shopping and browsing. Pleasa(cid:374)t (cid:396)ela(cid:454)i(cid:374)g a(cid:373)(cid:271)ia(cid:374)(cid:272)e does(cid:374)"t (cid:272)o(cid:373)e (cid:272)heap small store experience. Location signage identifies the location of merchandise and guides customers. Category signage identifies types of products and located near the goods. Promotional signage relates to specific offers. Point of sale signage near merchandise with prices and product information. Best practices consistent with store image, provides information, kept up to. Lifestyle images creates moods that encourages customers to shop.