POL 128 Lecture Notes - Lecture 7: Time Warner, Making Money, Product Placement

• School: Ryerson University
• Department: Politics and Public Administration
• Course: POL 128
• Professor: Hartt Laurinda

Document Summary

Worldwide box office is around 35 billion people: over 10,000 companies involved in the film industry. Make movies that are simple and attract to the common denominator: you don"t want the audience to think too much. For many years, american film companies make most of their money from foreign countries. Films are now even more expensive to make. Part of the reason why films are more expensive now is because of special effects: american film companies use a lot of special effects in their movies. Additional ways of making money: ancillary rights + markets: dvds, blu-rays, selling the rights to netflix, selling the rights to tv networks. Mcdonalds pays disney to involve disney characters in. Product placement: involves advertising a product by placing it in a film by paying a fee to the owner of the film, product placement started with et. The alien finds an attraction with reese"s pieces: skyfall had a lot of product placement in it.