THP 500 Lecture Notes - Lecture 11: Direct Selling

• School: Ryerson University
• Department: Performance
• Course: THP 500
• Professor: Sholem Dolgoy

Document Summary

After all the crap, the show will be great. There is the potential for a future for your show. Selling to presenters and other buyers in order to enter new markets and reach new audiences. A market may be geographic or demographic: geographic: ie. theatres in ottawa, demographic: ie. schools. Audience as a buyer: reach them via. Marketing campaigns social media campaign, print ads, etc. Presenter as a buyer: already have an audience don"t need to worry so much about building up your audience yourself, types of presenters that have their own bank of audiences. School: this is now a business to business type of selling less about you can"t miss this show! Work with municipal theatre venues and individual presenters. National arts presenters all disciplines of arts. Market development is typically done through: direct selling, showcasing or pitching at events where presenters are convening (arts markets, festivals)