MKT 828 Lecture Notes - Lecture 9: Yield Management, Season Ticket, Telemarketing

• School: Ryerson University
• Department: Marketing
• Course: MKT 828
• Professor: marlaspergel

Document Summary

The process of moving goods and services from the product producers into the hands of those who will benefit most from their use. Supported by print, audio, video messages designed to promote the product. Factors that cause customers to perform or fail to perform. Following up after the sale with the same aggressiveness you demonstrated before the sale. The relationship between depts that are integral in the sales process. The organizational style/philosophy with regard to producing support materials used in the sales process. Determining the composition of the sales force and compensation mix for the. Determining the composition of the sales force and compensation mix for the sales staff. The sales staff must have the resources they need to accomplish the established goals. Identify the strengths and weaknesses of the sales team or its individual members. Complement the various personalities and styles of individual members to benefit the team as a whole.