MKT 828 Lecture Notes - Lecture 2: Sports Entertainment, Tex Rickard, Bill Veeck
6 Dec 2017
School
Department
Course
Professor
Document Summary
Sports marketing consists of all activities designed to meet the needs and wants of sports consum. The marketing of sport products and services directly to the sport consumer. The marketing of other consumer and industrial products or services using partnerships an. Any bundle or combination of qualities, processes and capabilities (goods, services, ideas) Sport marketers must understand why consumers make consumption decisions. Simultaneous production and consumption (live streaming, news information) Pricing the individual sport product unit by traditional job costing is difficult. Indirect revenues are frequently greater than direct operating revenues. Widespread media exposure is a double edged sword, you never knew what can happen. Marketing myopia nsumers through exchange processes s and promotions with sport or non sport properties as) that a sport consumer expects will deliver want satisfaction. Focus on producing and selling goods and services rather than identifying and satisfying th. Short sighted focus on quick return price hikes (sponsorships) rather than investments.
