MKT 702 Lecture Notes - Lecture 5: Ringling Brothers Circus, Monosodium Glutamate, Profit Margin
8 Feb 2018
School
Department
Course
Professor
Document Summary
On january 14, 2017, after 146 years of touring, feld de(cid:272)ided to (cid:272)lose the (cid:272)ir(cid:272)us du(cid:271)(cid:271)ed (cid:862)the greatest. Ho(cid:449) o(cid:374) earth(cid:863: ringling bros was not only latest circus to close. In 2016, cole bros circus and the big apple. Write out all the marketing problems you find in the case: which problem do you think is the problem: 1. describing an event not the problem: not a problem: the company has a problem because their product was labelled as unsafe to human health after samples showed a lot of lead and monosodium glutamate. Due to this stores withdraw their entire stock from retail stores across the country: this is just stating the evidence of the problem. Recommendation: your strategy to solve/ handle the problem. Marks will be deducted if you put logos, pictures, other information on the slide, or change the templated titles on the slide. Justification provide a brief rationale for your recommendation.
