MKT 700 Lecture Notes - Lecture 7: Liquor Control Board Of Ontario, Skewness, Decision Tree Learning
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Look-alike targeting: also called analog or a-b is a when you look at the characteristics of a segment of. Your customers and then seek them out among non customers. Generalized models: we will be going further into generalized models, today with regression. Lecture 7 notes: the foundation is to correctly select the dependent and independent variables. Correlations: simply put it is the relationship, if any, between two variables (linear or straight line for our purposes) It is expressed as a number between 0 and 1: 0 is none and 1 is perfect, to get a sense of what the numbers mean see this site: http://guessthecorrelation. com, understanding correlation is fundamental to understanding regression. Intuitive regression: regression is used all of the time when we make decisions, we just don"t call it that. Simple leaner regression: measures the relationship between an independent and dependent variable, independent variable: known data, x axis, dependent variable: unknown data, y axis.
